Над 19 милиарда изтегляния са реализирани в Play Store през Q4 2017
App Store остава водещ по приходи
Хората свалят все повече приложения като според изследване на App Annie, цитирано от android Police, през последното тримесечие на 2017 в Google Play са отчетени над 19 милиарда изтегляния. Това представлява ръст на годишна база от 10%. Изтеглянията през магазина за приложения на Google са с около 145% повече от тези през Apple App Store (около 7.7 милиарда изтегляния). По отношение на приходите обаче App Store се справя много по-добре.
Интересно е да отбележим, че цифрите посочват само изтегляния, а не преинсталиране и обновление на приложения. Развиващите се пазари Индия, Индонезия и Бразилия са сред основните двигатели на растежа от 10%. Изтеглянията от Индия през 2017 надминават тези в САЩ.
По отношение на монетизацията и двете платформи бележат ръст от около 20% на годишна база за четвъртото тримесечие на изминалата година. Интересното, е че въпреки повечето изтегляния през Play Store, App Store има с 95% повече приходи. Като стойност през App Store са реализирани продажби на стойност около 11.5 милиарда долара, а през Play Store за около 5.9 милиарда долара.
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