Ще има нов бизнес модел при смартфоните?

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Ресурсите на планетата няма да стигнат за бъдещите модели телефони, казват от Европейската комисия
Европейската комисия е висшият орган на изпълнителната власт на ЕС. Тя смята, че ресурсите на планетата Земя в близко бъдеще няма да са достатъчни за производството на смартфони, таблети и лаптопи поради високата динамика на ръст на числеността на населението.
ЕК ще обвърже потребителите са използват по-дълго време своите смартфони, разбирайки под това софтуер, хардуер, компоненти и сервизно обслужване. Конкретни срокове за сега не се назовават, но по-рано подобно ограничение бе въведено за производителите на телевизори, компютри и друга техника – те бяха задължени да ги поддържат в продължение на 10 години.
Европейският съюз може да задължи производителите на смартфони по-дълго време да поддържат своите устройства, за да не провокират ресурсна криза на Земята.
Вероятно по отношение на смартфоните, таблетите и лаптопите няма да имат такива строги ограничения. В близко бъдеще обаче се очаква да е налице по-продължителен срок на поддържане на софтуера на моделите.
Ресурсната криза може да стане проблем
Моделът на линеен ръст „вземи, направи, използвай, изхвърли“ достигна своите лимити. С ръста на числеността на населението на планетата и увеличаващото се потребление, линейният модел все повече ни тласка към ресурсна криза. Единственият път за предотвратяване на проблема е да се отдели икономическият ръст от използването на ресурси.
С други думи, ЕС иска икономическият ръст на компаниите да не зависи от това, колко устройства са продали. Така в бъдеще производителите ще предлагат смартфони срещу абонамент – тогава потребителят ще плаща всеки месец определена сума за поддръжка и използване на апарат.
По този начин производителите по-дълго време ще поддържат телефоните и няма да се тревожат за икономическия си ръст. Този бизнес модел не е лош и е способен да реши проблема.
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