Премиум устройствата продължават да увеличават дела си на пазара

09 Апр 2018 | 12:00 1387
Премиум устройствата продължават да увеличават дела си на пазара

Купуваме все по-скъпи смартфони

Съгласно данните на анализатори от Strategy Analytics тази година смартфоните от премиум клас ще заемат 25% от всички продажби в количествено изражение и 62% в парично.

Тук трябва да отбележим, че често под апарати премиум клас се имат предвид устройства с цена не по-ниска от 500-600 долара. В този случай долната граница на премиум класа е 300 долара.

Към 2023 г. показателите нарастват до 27% и 65% съответно, което ще бъде обусноено от иновациите и внедряването на 5G.

Въпреки че към преимум класа анализаторите отнасят дори среднобюджетните смартфони, средната цена на продажбите в този клас миналата година е нараснала с 10%, за първи път от 2005 г., достигайки 600 долара. Това се обяснява и от появата на пазара на iPhoneX, а също така и от поскъпването на топ моделите на повечето производители.

По обем на продажбите най-основният сегмент в преимум класа ще бъде този на смартфоните с цена около 600 долара. Следват го устройствата с цена 300-400 долара. Основен играч в сегмента над 600 долара остава Apple, а в сегмента 500-600 долара – Samsung.

 

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