Тук GSМ-ите все още доминират над смартфоните

13 Дек 2019 | 08:00 7284

Този пазар не може да се нарече малък. През миналото тримесечие на него са реализирани 55,8 млн. апарата

Докато насищането на пазара и напрежението в отношенията между САЩ и Китай поставят световния пазар на смартфони в сложна ситуация, в света остава един регион, където смартфоните все отстъпват лидерското място на мобилните телефони. При това доставките на смартфони там продължават да растат.

По изчисления на IDC, през третото тримесечие на 2019 г. в Африка са доставени 22,6 млн. смартфона, което съответства на ръст от 4%. Сумарните доставки на смартфони и мобилни телефони са достигнали 55,8 млн. бройки. Не е трудно да се изчисли, че делът на телефоните е равен на 59,4%, а на смартфоните – 40,6%.

Ръстът на продажбите на смартфони е провокиран от притока на достъпни като цена модели на най-големите пазари в региона – Нигерия, Южна Африка и Египет.

През третото тримесечие на 2019 г. марките на Transsion (Tecno, Infinix и Itel) продължават да водят в сегмент телефони със сумарен дял 64%.

Следващата компания е Nokia с дял 10%. В сегмента смартфони в първата тройка са Transsion (36,2%), Samsung (23,9%) и Huawei (11,4%). Трябва да уточним, че в парично изражение лидер е компанията Samsung (33,2%). Следват я Transsion (22,4%) и Huawei (15,6%).

Характерна тенденция на са пазара на смартфони в Африка е увеличаването на ценовия сегмент „100-200 долара“. За година указаният сегмент е отчел ръст от 31,4% до 39,8%. Едновременно сегментът „до 100 долара“ се свива, доколкото марките смесват асортимента в посока модели с големи екрани и поддръжка на 4G.

По прогноза на IDC, общия пазар на мобилни телефони в Африка през 2019 г. възлиза на 218,2 млн. бройки, от които смартфоните ще са 91 млн. – с 3,2% повече, сравнено с година по-рано.

Очаква се доставките на обикновени телефони през 2019 г. да остане на нивото на 2018 г. – 127,2 млн. бройки – с 0,1% повече в годишно изражение.

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