Скенери за лицево разпознаване в кинозалите

14 Юни 2018 | 16:01 1061
Скенери за лицево разпознаване в кинозалите

© pixabay.com

Ако се въведат и в България, това ще ви спре ли да ходите на кино?

Благодарение на сензори за лицено разпозпознаване собствениците на кинозали ще могат да контролират посещаемостта,  а също така и да предложат по-прецизно таргетиране на рекламодателите.

В ред руски кино вериги, включително «Каро», «Формула кино», «Синема 5», а също така «Синема парк» започнаха да тестват системи за лицево разпознаване. Технологиите, определящи уникалните черти на посетителите, са разработени от специалисти на Rambler Group. Те са оборудвали някои кинозали с камери за проследяване, свързани с невронни мрежи, благодарение на които се прави събиране на бази данни и анализ на информация.

Собствениците на кинозалите ще имат възможност и да контролират посещаемостта на залите, да регистрират посетители, които не са си купили билет, и да ориентират рекламодателите къде да се появява тяхната реклама.

Системата за лицево разпознаване „умее“ да определя потребителските характеристики на посетителите, а също така възрастта и пола им.

 

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