Скок в продажбите на премиум смартфони

31 Ян 2019 | 14:00 2075
Скок в продажбите на премиум смартфони

На фона на общия спад

Данни от пазарно изследване на Counterpoint Research показват, че премиум сегмента при смартфоните продължава да расте, противно на цялостната тенденция на спад. В премиум сегмента най-голям пазарен дял държи Apple с 51%, следвана от Samsung (22%) и Huawei (10%).

При устройствата в ценовия диапазон между 400 и 600 долара са доставени най-много смартфони. Водещ и в този сегмент е Apple.

Интересното, е че най-сериозен скок се наблюдава в ултра-премиум устройствата с цена над 800 долара. Докато тази част от пазара е представлявала едва 8% от премиум сегмента (над 400 долара), той се развива сериозно след представянето на iPhone X и отбелязва ръст от 18%. 

През 2018, новите флагмани на Apple (XS, XS Max), Samsung (note 9), Google (Pixel 3 XL) и Huawei (Mate 20 Pro) са с цени над 800 долара. Все пак Apple взема лъвския пай тук с дял от 80% от пазара за смартфони с цена над 800 долара.

Според Counterpoint Research, потребителите са склонни да харчат повече, но с идеята да задържат устройствата за по-дълъг период от време. Тази тенденция води до спад на пазара като цяло, но и до подем в премиум сегмента. Очаква се това развитие да продължи с въвеждането на 5G и сгъваеми модели. 

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