Пазарът на смартфони в Индия бележи сериозен ръст през 2018

28 Ян 2019 | 15:00 1728
Пазарът на смартфони в Индия бележи сериозен ръст през 2018

На фона на спад в световен мащаб

Изглежда, че пазарът в Индия е единственият от големите пазари, който бележи позитивно развитие при продажбите на смартфони, научаваме от venturebeat. През 2018 в страната са доставени около 145.2 милиона смартфона, което представлява 10% ръст на годишна база, според данните на Counterpoint. Това се случва на 15.5% спад в Китай, данни на Canalys.

Това развитие в комбинация с напрежението между САЩ и Китай накара редица производители да наблегнат именно на Индия. Засега най-сериозно печелят китайските производители. Те доминират в сегмента на бюджетните устройства и тези в среден клас до 230 долара. Xiaomi остава на първа позиция с 28% от пазара през 2018, което представлява сериозен скок спрямо 19% за 2017, сочат данните на Counterpoint. Компанията разчита основно на онлайн продажби, но през 2019 планира да има 5,000 собствени магазина спрямо 500 към момента. 

Агресивната политика на компанията в комбинация с обещанието за минимален процент на печалба (5% или по-малко) позволи на Xiaomi да постигне преднина пред Samsung, която има 24% пазарен дял. Китайските компании Vivo и Oppo и индийската Micromax държат по съответно 10, 8 и 5%. Общият дял на китайските производители достига 60% през 2018 спрямо 54% през 2017. 

Защо обаче сме свидетели на такъв ръст в Индия? Докато в повечето пазари хората отлагат смяната на телефона си, тук всеки месец милиони индийци купуват първия си смартфон. Тази тенденция със сигурност ще продължи, тъй като според Counterpoint наситеността на местния пазар е едва 45%. Най-продавани са моделите с цени между 150 и 230 долара, а на сериозен успех се радват и „обикновените“ мобилни телефони. 

Apple е с едва 1.1% дял, което се отдава на високите цени на предлаганите устройства. Компанията продължава да предлага на пазара по-стари модели като iPhone 6.

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