Пазарът на носими устройства расте, Apple е лидер

05 Септ 2018 | 09:00 1538
Пазарът на носими устройства расте, Apple е лидер

© Apple

Търсят се по-функционални устройства

Търсенето на носими устройства, продължава да отбелязва, макар и малък, ръст в международен план за поредно тримесечие. Данните на IDC сочат, че през второто тримесечие е отбелязан ръст от 5.5%, а положителната тенденция се дължи основно на популярността на смарт часовниците.

Два от ключовите фактори през тримесечието са били засиленото търсене на смарт носими устройства с разширена функционалност на фона на спад при базовите модели, споделят от IDC. Потребителите искат повече от носимите си устройства, а смарт часовниците могат да им дадат това.

Apple запазва лидерската си позиция, благодарение на засиленото търсене на LTE моделите си, които се разпространяват през оператори. Компанията е доставила с един милион повече устройства на годишна база, достигайки дял от 17% (с 4% повече спрямо същия период на миналата година).

С 15.1% и 4.2 милиона доставени устройства, на второ място се нарежда Xiaomi, която предлага голям набор от устройства. В асортимента на китайския производител влизат евтини обувки, Mi Band, детски часовници и др. На следващата позиция с дял от 9.5% е Fitbit, която е и единствената от топ пет, която губи дял.

Четвъртата в подреждането, Huawei е имала дял от 6.5% И 1.8 милиона доставени устройства, което е над 100% ръст спрямо същия период на миналата година. Топ пет се допълва от Garmin с 5.3% и 1.5 милиона доставени устройства.

Регионите със силен ръст са Латинска Америка, Централна и Източна Европа, Близкия Изток и Африка и Азиатско тихоокеанския регион.

 

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