Колко печели Xiaomi за всеки продаден телефон?
Толкова, че направо е невероятно
Всеки смартфон, продаден от Xiaomi, средно носи на компанията 2 долара, това установиха анализатори от консултанската компания Counterpoint. Толкова нисък марж, въпреки невероятния ръст на дяла на производителя в различни сектори, не му позволява да стане лидер по обем на генерирани парични средства.
Както показва статистиката, по състояние в края на 2017 г. Xiaomi се намира в дъното на класацията, заработвайки най-малко, сравнено с основните конкуренти. Максимално близо до Xiaomi по обем на печалба за единица продукт се намира Vivo, заработвайки за всеки смартфон по 13 долара.
Очевидно, смятат анализаторите Xioami не може да генерира повече приходи заради цената, която производителят сложи на смартфоните от серия Mi Mix. Пускането на корпуси от керамика, съпроводено с голям процент на брак, изисква повишено внимание от страна на служителите.
Най-много от всички, и то логично, заработва Apple. Средно американският търговец получава по 151 долара на продадена бройка айфон. Samsung Electronics на свой ред се намира на втора позиция, генерирайки за всяко продадено устройство само 31 долара.
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