HTC със сериозен спад в продажбите
© HTC
68% на годишна база през юни
Тайванският производител на смартфони, HTC обяви спад на продажбите от близо 68% през юни, което е и най-лошият резултат от над две години насам, съобщава venturebeat, цитирайки информация на Reuters.
Компанията, която навремето беше сред любимите марки както за потребителите, така и за инвеститорите, не успя да се справи с конкуренцията от страна на други производители като Apple, Samsung, а отскоро и някои производители от Китай.
HTC обяви продажби на стойност около 2.2 милиарда вона спрямо 6.9 милиарда за същия период на миналата година и 2.45 милиарда вона през май.
Анализатор от Trendforce заяви, че продажбите във високия сегмент са по-слаби от очакваното, което е довело и до по-нисък пазарен дял. При по-бюджетните устройства, според него, не дават добро съотношение между цена и качество. Trendforce очаква по-малко модели от HTC като за цялата година ще бъдат произведени под 2 милиона броя смартфони.
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