HTC може да отдаде марката си за смартфони като лиценз

05 Март 2019 | 15:00 1321
HTC може да отдаде марката си за смартфони като лиценз

Възможно е това да е на регионално ниво

За съжаление през последните години HTC не успява да се конкурира с китайските производители на смартфони и резултатите на компанията са доста лоши. Изглежда положението е толкова лошо, че тайванският производител може да се откаже от производството на смартфони. 

За това сочи доклад на ET BrandEquity, в който се цитират трима високопоставени служители, според които компанията може да започне да отдава марката си като лиценз. Това означава, че можем да видим смартфони с бранда HTC, които са произведени от други компании. Тази практика може да е на регионално ниво и специфично за пазара в Индия. 

Според информацията, HTC преговаря в тази насока с местните производители  Micromax, Lava и Karbonn. Друг пример за подобно лицензиране виждаме с TCL, която произвежда модели с марките BlackBerry и Alcatel, а HMD Global използва бранда Nokia.

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