BMW придоби приложение, което помага за откриване на свободни паркоместа
© Parkmobile
Приложението има над 8 милиона регистрирани потребители
BMW направи поредната си придобивка, купувайки приложението Parkmobile, съобщава TechCrunch. Основната функционалност на Parkmobile е да намира свободни паркоместа в Северна Америка. Освен това приложението включва и услуги като запазване на места, извършване на плащания и др.
Преди покупката BMW Group държеше миноритарен дял в компанията зад приложението (Parkmobile LLC) и притежаваше филиала ѝ Parkmobile Group Europe. Новата придобивка дава на производителя на автомобили още по-сериозен достъп до пазара за услуги в САЩ, тъй като Parkmobile има присъствие в над 300 града.
От BMW посочват, че до 30% от трафика в повечето градове се причинява от хора, които търсят къде да паркират. Това важи още повече за непознати на хората градове където задачата с намиране на място за паркиране е още по-трудна и води до задръствания.
През изминалата година Parkmobile е обработила 50 милиона трансакции на хора, които са открили място за паркиране в Северна Америка. Приложението има и над 8 милиона регистрирани потребители. Двете компании са работили заедно за вграждането на услугите директно в превозни средства.
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