Високата цена на Mac даде своя резултат

03 Авг 2018 | 13:00 1041
Високата цена на Mac даде своя резултат

Надеждата за успех обаче все още не е напълно изгубена

Анализаторът от Bloomberg Марк Гурман съобщи, че за първи път от 8 години Apple не е постигнала нужното ниво на печалба от продажбите на фирмени ноутбуци. Реализираните устройства просто са по-малко. Гурман прилага статистика на продажбите, която показва, че корпорацията за третото тримесечие на миналата година е успяла да продаде почти 4,3 млн. ноутбука, а за аналогичния период тази година са реализирани едва 3,7 млн. устройства.

Анализаторът е забелязал и лека неточност в доклада. Тя се дължи на факта, че новият модел ноутбук MacBook Pro е постъпил в продажба едва в края на юни тази година. Печалбата от продажбите му не е отчетена, което несъмнено ще се отрази върху доходите на Apple.

През 2018 г. потребителите доста неохотно купуваха ноутбуците на Apple заради рекордната им цена. Още тогава специалисти посъветваха ръководството на корпорациято от Купертино да предостави на клиентите възможност за избор на по-евтини модели.

 

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