Spotify е добавила 8 милиона потребители на платен абонамент
Благодарение в голяма част на семейните планове
Spotify обяви, че вече има 83 милиона потребители на платен абонамент, което е с 8 милиона повече спрямо обявените при предишния доклад, съобщава Engadget. Ръстът е значителен, а голяма част от него се дължи на Family Plan програмата. От Spotify отбелязват, че потребителите, които се абонират за тази програма остават за по-дълго спрямо индивидуалните абонати.
Благодарение на по-големият брой абонати, растат и приходите, които достигат 1.27 милиарда, спрямо 1.14 милиарда Евро за предходното тримесечие. Въпреки това, компанията продължава да е на загуба от 90 милиона долара. Друг фактор за положителната тенденция е предложението в САЩ на Hulu Bundle на стойност 13 долара.
Компанията наскоро преработи и безплатната версия на услугата си, което е довело и до добро развитие на този тип клиенти. Рекламите, които са част от този безплатен модел са донесли приходи от 123 милиона Евро.
Spotify съобщава още, че е била засегната негативно от GDPR регулацията в Европа. Новите правила са забавили ръста в региона с най-голяма потребителска база. От компанията отбелязват, че вече отговарят на изискванията.
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