Какво се крие зад буквите в названията на новите айфони

25 Окт 2018 | 07:00 4273
Какво се крие зад буквите в названията на новите айфони

© apple.com

Разказва Фил Шилер и категорично казва, че евтини модели няма да има

Старши вицепрезидентът по маркетинг Фил Шилер разказа какво е ръководило компанията при оформянето на загадъчните названия на новите айфони. Става дума за буквите S и R.  

Излизането на трите нови модела айфони озадачи бъдещите им собственици.

«S» и «R» в названието на смартфоните категорично трябва да носят някакъв смисъл, смятат потребителите.

Ако в названието на модела iPhone 3Gs, буквата обозначава повишените скоростни характеристики в сравнение с предходните модели, то при новите айфони нещата стоят иначе.

Главният маркетолог на Apple разкри, че скрит смисъл в названията няма. Абсолютна нула! Те не символизират каквито и да било функционални особености. Просто привличат вниманието към себе си.

Според Шилер всеки потребител трябва да усеща, че притежава уникално устройство, което се отличава от другите. Именно това генерира все нови почитатели на Apple и позволява на компанията да не понижава цената на моделите.

Представителят на компанията допълни, че не бива да се очаква Apple да пусне на пазара евтини устройства. Скъпите модели се продават по-добре. Този факт оправдава ценовата политика на Apple.

 

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