Приходите от електронни спортове могат да надминат 1 милиард долара през 2019
409 милиона долара от Северна Америка
Очаква се приходите от електронни спортове в световен мащаб да достигнат 1.1 милиарда долара през 2019, което е с цели 27% повече спрямо миналата година, съобщава Reuters. Всичко това се случва на фона на скок в приходите от реклами, спонсорства и права за излъчване.
Голяма част от приходите ще се генерират от инвестициите в брандове – 82% или 897 милиона долара. Електронните спортове изникнаха сред останалото медийно съдържание със собствени звезди, първенства и огромни награди. Едни от най-популярните заглавя в сферата са League of Legends, Dota 2 и Counter-Strike: Global Offensive.
Големите брандове започват да правят първите си инвестиции в сектора. Overwatch първенството например носи името Coca-Cola Co като официален спонсор за безалкохолни напитки. Създателите на играта Activision Blizzard имат спонсорски договори още с Toyota, T-Mobile, HP и Intel.
През 2019 Северна Америка ще генерира 409 милиона долара в приходи от сектора. Китай следва с 19%, Корея с 6% и останалият свят с 38%. Сред останалите очаквания са и за ръст на публиката с 15% до 454 милиона.
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